Review of “The 22 Immutable Laws of Branding” by Al Ries and Laura Ries
Number of pages:
5
ABSTRACT:
This 5 page paper is a book review of Al Ries and Laura Ries book “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”. The paper looks at the contents and application of the book, assessing its’ value to the marketing environment and to businessmen without a marketing speciality. The bibliography cites 1 source.
FILE NAME:
File: TS14_TE22rules.rtf
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